Tag Archives: Digital Marketing

Mar
26
2023

Ten Ways Digital Signage Could Benefit Your Business

There is a myriad or reasons why people invest in digital screens from increasing brand awareness, to boosting sales to just making the company look good. Here are some of the most popular reasons why businesses buy LCD enclosures and move into the world of digital signage.

10. Modernity – Digital signage is a modern and attractive method of advertising and raising awareness that can help a business stand out from the crowd.

9. Keeping up with the Jones’ – If your competitors have it then you probably should also.

8. Can be used to create additional revenue by charging advertisers to display their advertisements on your digital screens.

7. Can manipulate customers’ preferences, especially at point of sale where the viewer waiting in line is captive.

6. Instant content – no need to wait for the printers, a push of a button and new content can be uploaded instantly.

5. Content can be scheduled – to coincide with different times of the day. As an example, restaurants can display lunch menus until 1pm then swap for dinner advertisements in the afternoon.

4. Entertainment – when store lines or sales attendants are busy digital signage can keep customers entertained and prevent the impatient ones leaving to find a less busy store.

3. Can create attract people into the store especially if the content is lively and eye-catching.

2. Digital screens are flexible enabling use as advertisement, TV broadcasting, information or anything you see fit.

1. Digital signage can help drive sales; marketing managers can experiment with new content without having to spend large sums on marketing campaigns.

LCD enclosures are a great cost effective method of protecting standard and commercial screens in any applications even for outdoor digital signage

www.chikolar.com
Mar
22
2023

Selling Digital Products – Tips in Boosting Your Sales

Digital products are among the popular products that are being sold nowadays. From eBooks to computer software, you can actually find them everywhere on the internet. If you are one of those selling digital products online and is looking for ways to boost your sales and your profit, here are a few tips that you might find useful.

– Sell them through affiliates. One of the most successful marketing strategy when it comes to selling online, and probably offline as well, is through affiliate marketing. This marketing technique works on an affiliate program where affiliates will promote your product or refer potential customers into your website. When a sale is made, you will then pay your affiliate with a commission you previously agreed upon. This technique is often advantageous to digital products seller as you will not burden yourself of promoting the product as well as driving traffic to your site as this are all done by the affiliates.

– Build your website online. Of course, the first thing that might come into your mind when it comes to selling digital products on the internet is to make your own website, find your target customers and introduce your product to them. Although this can require a lot of hard work, this will also help establish your business. Of course, you have to market your website as well.

– Introduce and sell your products in social networking sites. Aside from being able to create a business page on social networking sites allowing online users to check out your product, you can also sell them in the online marketplace where people meet to buy and sell.

– Submit your digital product to online databases or online stores. This will give your product more exposure to people who are looking for digital products. This will also make your marketing easier as well.

– Give out free trials on your products. If you are selling computer software, you can provide a limited trail period for free usage of your product. You can also give out free copies to those who will win contests that you sponsor, or if you are selling an eBook, you can also give away limited copies as well to your loyal online readers.

– Copy your digital products on a CD or DVD and sell them to friends and acquaintances. You can also allow local businesses to give a few samples as incentives to loyal customers, especially those who are most likely be interested in your products.

– Sell them in online classified ads or sell them in online auctions. These are popular sites that people can think of if they want to buy something at the best price, so take advantage of this as well.

Selling digital products are indeed one of the most profitable businesses you can venture to without having to cost much on the marketing. Your eBooks for example, does not need printing. If you want to sell the physical product, you can simply store it in a CD.