Social media marketing is definitely one of the most popular strategies now being utilized by business companies. Why? Because a higher percentage of the world’s population has his or her own social media account. Terms like “blog”, “like” and “tweet” are extremely popular nowadays that even a 9-year old kid knows what it is. That is why, many companies are now into social media to be able to effectively reach out to a bigger number of audience.
Here are 3 reasons why your business should do social media marketing.
1. Vast number of users on social media
If you still have no idea, Facebook is the largest and most popular social networking site that exists today. There’s an average of more than 600,000 users daily. Take note of that, it’s per day! Another well-liked social networking site is Twitter. Since 2008, it has now an increase of 600% and presently has 6 million users. Just think about this. Probably 1% of these users discuss about your business.
Another thing is that sites such as these give you options on what kind of audience to target on as they classify their members per interest and conversation topics so that you can trim down your marketing actions and implementations. People who are involved in social networking show a big participation and if put together appropriately, your business can extend quickly to many users and the outcome might surpass the result of a very costly TV ad promotion which is currently being viewed as a hindrance for most.
2. Cheap Cost Marketing and promotion for Your Small company
Compared to the old times when internet is not yet that popular, TV and full page advertisements are not as efficient for large companies as they used to be. However, big amount of money is still being spent by marketing supervisory for it. For small company owners, people today pass over newspaper classified ads and do not really mind about Yellow Pages. For this reason, it is wise to stop wasting money in this type of advertising strategy. Nowadays, people are so pre-occupied and fed up with ads and with marketing information that they already experience a ‘disease’ termed as advertisement blind.
3. Get an understanding of how the market works.
Social media marketing is a great way for business owners with a limited budget. With this, small companies can understand about how the market responds towards the latest product or service of competing companies that are in the same field or industry. Just look through the statuses, tweets and posts on social networking sites.
Aside from that, these platforms can also be used as an avenue to gather tips and ideas on how to get better in the services and products they offer. People do not always inform companies via a contact email because it’s kind of hard to locate the ‘contact us’ form and put all the information needed to numerous fields. One tweet or Facebook status is simpler to do.
Social media marketing is definitely an effective way to boost small businesses. It’s cheaper and a more practical thing to do.